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This eLearning module was designed for new joiners in technical consultancy roles who needed a foundational understanding of accounting principles. The primary objective was to help learners distinguish between cash-based and accrual-based accounting while introducing common accounting functions and their responsibilities.

The module uses visual explanations, practical examples and interactive knowledge checks to make unfamiliar financial concepts easier to understand.

Apps and Platforms: Articulate Storyline 360, PowerPoint, Flaticon, Murf AI

Sources: AccountingCoach, Investopedia

Development time: 40 hours

My role: Content research, instructional design, storyboarding, graphic design and eLearning development

Client: Accounting Mojo Ltd. (fictional client)

Fictional Case Study

Context

New employees joining technical consultancy roles often need to understand basic accounting terminology and processes, even when their primary responsibilities are not finance-related.

The learning experience was designed to provide an accessible introduction to essential accounting concepts, helping learners understand how financial transactions are recorded, how accounting methods differ and how finance functions contribute to business operations.

Challenges

The main instructional challenge was translating unfamiliar and sometimes abstract accounting concepts into clear, manageable learning experiences for an audience with limited prior knowledge.

The content also covered several interconnected topics, requiring a logical learning sequence that supported understanding without overwhelming learners with financial terminology.

A further consideration was how to introduce interactivity while maintaining a straightforward learning experience appropriate for an introductory module.

Solutions

I structured the module around three core topics: accounting fundamentals, the general ledger and financial statements.

To support comprehension, I combined concise explanations with visual representations, animated sequences and interactive Storyline layers that progressively introduced information.

Practical examples illustrated the difference between cash-based and accrual-based accounting, particularly the timing of revenue and expense recognition.

Knowledge checks were integrated throughout the module to reinforce key concepts and allow learners to assess their understanding before progressing.

The overall approach prioritised clarity, logical sequencing and accessible explanations, creating a foundation for learners to develop their accounting knowledge.